Internet Penetration and Speed

Data from the International Telecommunication Union shows that the internet usage in Greece increased from just 24.9% in 2010 to 62.4% in 2020. The proliferation of smartphones and other mobile devices, along with the expanding availability of broadband internet, are both responsible for this development.

Greece has significantly increased its internet usage, but the nation’s internet speeds are still comparatively slow. Greece is ranked 54th worldwide in terms of fixed broadband speed, according to data from Ookla’s Speedtest Global Index, with an average download speed of 56.84 Mbps as of February 2022.

Online Activities and E-Commerce

Greeks are frequent online users, despite the comparatively slow internet speeds. The Hellenic Statistical Authority found that 62.7% of Greeks between the ages of 16 and 74 used the internet in the first quarter of 2021. Social media, email, and online video streaming are the three most common internet activities for Greeks.

E-commerce is expanding in Greece, along with social media and leisure. E-commerce revenue in Greece increased from €3.1 billion in 2019 to €4.2 billion in 2020. Due to the COVID-19 pandemic, more Greeks are turning to online shopping in order to escape face-to-face interactions. This has contributed to the growth of e-commerce.

Conclusion

In conclusion, Greece’s internet usage has significantly improved over the past ten years as more and more people acquire access to the internet. Greeks are frequent online consumers who participate in social media, online entertainment, and online commerce, despite the country’s generally slow internet speeds. Greece’s online market is expected to continue to expand as long as the nation makes investments in broadband infrastructure and the adoption of new technologies.